Focus Performance Grass Fed Whey protein comes from certified grass fed, hormone free, drug free cattle and contains zero artificial sweeteners or refined sugars.
Benefit from the readily available BCAAs and premium quality whey protein in it’s most undenatured form. This high quality protein shake will enable you to boost your potential and achieve your goals like no other whey protein on the market.
Pick up any magazine, turn on the television, or browse a bookstore and you are all but destined to find something related to muscle building, weight loss, health, and general wellness. No one can really blame us, but it seems that we humans are on an eternal quest for perfection; always on the lookout for that special something to finally help us look and feel our absolute best. The problem is, what's "in" regarding superfoods and supplements today, may be "out" by tomorrow. Well, here's to hoping the days of searching are behind us.
According to many of today’s top scientists and dieticians, the secret may lie in the complex protein called whey. The protein has been linked to a wide range of health benefits related to muscle building, endurance training, diabetes management, mood regulation and weight loss.
For children who grew up listening to nursery rhymes, the protein may be familiar (as in “Little Miss Muffet/sat on a tuffet/eating her curds and whey”), but what exactly is whey? Whey is the watery component of milk that forms when it coagulates and is one of the two main proteins in milk (the other being casein). It is a complete protein in that it contains all nine essential amino acids.
Being high in protein and low in lactose, whey contains several properties that make it an ideal supplement for the human diet. How so? Here are at least five scientifically backed reasons for making whey a regular part of your diet:
1) Whey helps burn fat and build muscle. We've probably all heard that maintaining muscle is an essential tool in the fight to burn calories and stay lean. For bodybuilders and other athletes alike, the amino acids in whey (leucine, valine and isoleucine) helps to build muscle and stamina. Some research suggests that resistance training recovery rates can be improved by taking a protein supplement pre and post training.
As people age, maintaining muscle often becomes more difficult as muscle tends to deteriorate, leading to weight gain and fat retention. Incorporating more whey into your diet may be the answer to this unfortunate fact of life.
One study conducted in France showed how whey could oxidize both fat and protein during a workout. Compared to a glucose-rich, or even a whole milk diet, whey seems to have the upper hand regarding lipid oxidation (fat burning) as opposed to simple glucose oxidation.
Though the test subjects (in this case, rats) did gain weight, all of this weight gain was attributed to muscle mass rather than fat storage. Good news indeed for those of us trying to get our beach bod back.
2) Whey can help regulate diabetes. Diabetes is a frustrating illness which, if managed poorly, can result in a host of additional debilitating ailments. For those who suffer, it can be tough to monitor insulin levels efficiently and keep everything on the up and up. If this is a problem for you, take heart. Recent studies show that whey is effective for diabetes management—sometimes doing an even better job than medication.
One groundbreaking study, which was conducted in Tel Aviv using 15 participants, tested the effects of whey in combating glucose spikes in people with Type 2 diabetes after consuming a high-glycemic meal. Some of the participants were given a mixture of whey in water, while the others were given a placebo of only water. They were then fed a high-glycemic breakfast of white bread and jelly (traditionally not a great choice for those battling diabetes). After testing their blood at a variety of intervals, the study found that whey "increased the early and late post-meal insulin secretin (sic), improved GLP-1 responses, and reduced post-meal blood sugar levels in Type 2 diabetic patients." This is fantastic news for those hoping to get a better handle on their diabetes management!
3) Whey helps you feel satiated and thus contributes to maintaining a healthy weight. One of the worst parts about dieting for many people is the seemingly constant feeling of hunger. As if it’s not frustrating enough to not be able to eat what you want, cutting calories often means spending the majority of your day with a grumbling tummy and irritable mood.
Many people know that consuming more protein is a useful strategy for keeping hunger pains at bay, but it turns out that not all protein is created equally. Many scientists are now saying that whey is far superior to such proteins as casein and soy in this regard, so reaching for that whey protein bar (instead of that plate of French fries) may be just what you need when you find yourself battling diet-related hunger pains.
4) Whey can help regulate your moods. Most of us could use a little more joy in our lives. While there are certainly things we can do externally in this regard (eating a bar of chocolate or playing with a puppy generally helps) wouldn't it be nice if we could increase our happiness straight from within ourselves? Cue brain chemicals.
Serotonin is a neurotransmitter known for its ability to influence such things as mood, anxiety, and appetite. This compound is derived from the amino acid tryptophan. Scientists hypothesized that since tryptophan can be found in whey, that the protein should have some effect on serotonin levels. A Dutch study found that this is likely the case. After stress-testing 29 subjects where some were given a whey-derived alpha-lactalbumin diet and others a diet derived from casein, those who'd eaten whey had higher levels of tryptophan and were better able to cope. So if you’re looking for a little extra happiness, whey might just be the way.
5) Whey may help lower blood pressure. High blood pressure is no joke, as it can, unfortunately, lead to heart disease and eventual heart failure. Many people who have elevated blood pressure and who currently take medication to lower it, would much prefer a natural alternative. That alternative might be on the horizon.
Though studies up to this point have been inconclusive, scientists suspect that whey protein can help reduce blood pressure. The reason lies in the protein’s ACE (angiotensin-converting-enzyme) inhibitors. These inhibitors have been shown to contribute to reducing blood pressure in several animal studies, as well as in a few human trials. Though these cases were successful only when a substantial amount of whey was used (54 grams per day for 12 weeks in one case), adding just a little extra whey to your diet may still prove marginally beneficial.
There are many other reasons to include whey in your diet as it has also been shown (at least inconclusively) to treat cancer, asthma, and allergies among other illnesses and ailments. If you'd like to incorporate more of this super-supplement into your diet, you'll likely find it easy to do so. Many recipes utilize whey powder you can find online, and you've probably already seen or tried a few yourself.
A typical recipe using whey powder is your basic smoothies or shakes. Many people use bananas, berries, and a variety of veggies like spinach and kale to form a delicious, convenient, and nutrient-rich meal. However, if weight loss is your goal, a word of caution is in order as it's quite easy to go overboard when your meal preparation consists of only throwing things into a blender. Remember, weight loss ultimately comes down to burning more calories than you consume, so be careful not to overload your whey-enhanced smoothie with too many unnecessary calories, like those from sugar.
Similarly, if muscle building is your goal consider recipes that include other beneficial foods, such as bananas, almonds, berries and oatmeal. Should your goal be to increase stamina, especially during endurance training, you can tweak your whey recipes some more. This time, add peanut butter, cherries and milk. A diet that includes lean meats, eggs, and chia seeds works well with a whey supplement.
Another way to incorporate whey into your diet is by adding it to things you already eat like oatmeal, pancakes, yogurt, and coffee (that's right, coffee—just add a bit to a steaming cup before pouring in milk or creamer. You're welcome). Sneaking whey into your daily meals and snacks is a great way to ease into a healthier lifestyle as it takes almost zero effort to implement.
If you're feeling ready to take your new found love of whey up a notch and love baking, you may want to begin using the powder as either a supplement or as a substitute, in your baked goods. One website suggests replacing up to 1/3 of the flour required in any recipe with whey protein powder. Another website recommends using a larger amount of the other dry ingredients in your recipe and incorporating plenty of moisture (fruit puree or Greek yogurt, for example) since whey tends to absorb liquid quite quickly.
If you'd like to experiment with baking with whey protein, it's important to be patient with yourself and with the process since it often takes time and practice to get the measurements just right. Before long, though, you may find yourself getting into the healthy-baking spirit and experimenting with other flour substitutes like nut flour or black beans (but if you're just wrapping your head around adding whey, there's no need to become crazed).
With so many options, it seems that there's no wrong way to consume whey! And since the protein has such a wide range of surprising benefits for the entire body, maybe we can all agree to finally stop searching for that magical superfood.
Whey Protein (Milk) Concentrate, Flavouring: Beetroot Red (Strawberry flavour only), Cocoa Powder (Chocolate flavours only), Xanthan Gum, Instantising Agent: Soy Lecithin, Stevia. Due to whey being a natural product, flavour and taste can vary between batches.
25g per serving, 2-3 times per day in 150ml of water or milk. For best results, always consume one serving immediately after your workout.
1 level scoop = 25g
Servings per container = 80
|Nutritional information based on unflavoured||Per 100g||Per 25g|
|Protein dry basis||78.57||19.64|
|Protein as is||77.12||19.28|
|Sugars (not added)||4,75||1.19|
|of which is saturates||4.37||1.09|
Whey Protein Concentrate is a food supplement and should be used as part of a balanced and varied diet.
Do not exceed recommended dose. Store out of reach of children. Please consult your doctor prior to use if you have a medical condition. Not recommended for pregnant or lactating women.
Produced in an environment that processes milk, egg, soy, wheat, peanuts and nuts. For allergens, please see ingredients in bold.